In a space already dominated by names like Whatsapp and Viber, BlackBerry announced at its latest BlackBerry Live event that it will be releasing BlackBerry Messenger on iOS and Android later this summer.
BlackBerry CEO Thorsten Heins announced during the event, iOS 6 and Android 4.0 (Ice Cream Sandwich) devices will get basic messaging and groups features in the initial roll-out, but will eventually add voice messaging, screen-sharing, and channels functionality later...all for free I might add.
For the longest, BBM has been regarded as BlackBerry's prized possession and one of the best mobile messaging services out. The problem is other mobile messaging clients have made a very large name for themselves by being on multiple platforms for quite some time, while BBM stayed exclusive to BlackBerry devices. Folks are saying that this move should've be done years ago to at least keep people talking about BlackBerry while it was missing from the device war now dominated by Apple and Google.
BlackBerry still thinks BBM can hang with the big boys, even though it's coming out the gate pretty late (deja-vu). Question is, does BBM still have enough juice world-wide to pull the masses off of services like iMessage, Skype, WhatsApp, Voxer, Kik, Viber...and the "fifty-eleven" chat services Google has?
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