LG is the third best-selling smartphone producer in the world, behind Samsung and Apple, according to market research.
The South Korean company will be hoping the new design can help it catch up with these giants of the smartphone market, after it posted a nine per cent net drop in income over the last quarter.
Despite shipping a record 12.1 million handsets over the period its results were let down by weak television sales. Analysts have said it would take a hit smartphone device to boost the company’s profit.
The G2, which will run an Android operating system, is also notable for its 5.2 inch full HD display, with a wider screen than equivalent devices because of the extra space afforded by removing side buttons.
It comes with a 13 megapixel camera and has Hi-Fi playback which LG claims can reproduce “studio-quality sound, far superior to a CD.†The phone answers calls automatically when placed to the user’s ear.
LG plans to release the G2 in South Korea first, followed by America, Europe and other markets in the coming eight weeks.
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